Great Minds Don't Think Alike

This is the essence of Soda. We are a mix of multi-skilled people from wildly different walks of life with perspectives that transcend orthodox thinking. We work collaboratively with healthcare organisations to help them see their innovation challenges with fresh eyes. We understand enterprise, business, design, creativity and what it means to be a leader in the NHS. Our approach is grounded in the reality of organisational life in complex healthcare organisations. By channelling and applying our collective experience, we know how to find great ideas for innovation and how to turn ideas into service improvements or new ventures that have impact.

It is the blend of Soda people that allows us to switch lenses and see healthcare challenges from new perspectives.

Soda believes in

Entrepreneurship: Unlocking the talent and energy of NHS entrepreneurs

Simplicity: Taking the most straightforward route

Truth: Challenging orthodox thinking

Action: Taking personal responsibility and getting things done

Flow: Being bold, letting go and exploring new possibilities

Connection: Collaborating with our partners